In Three Words: Not At All! In One Word: Misleading
A couple of days ago, the Internet marketing world was hit by what seemed to be wonderful news: Google’s Keyword Tool started showing actual numbers instead of graphs for search volume.
My Inbox was flooded with messages from all the newsletters I subscribe to, announcing the revolution. One of the gurus went so far as to conclude: “… it probably spells the end for services like Wordtracker.” Another guru couldn’t curb his enthusiasm: “Holy cow! Talk about shaking up the planet”
I hate to be the party pooper, but this was the last straw for me as far as Google’s accuracy is concerned. I am working now on a detailed report + video which will demonstrate how “accurate” is the information that Google supplies to its users.
I wouldn’t be so bad if Google were just a search engine, but Google charges millions of people billions of dollars for Adwords. And a smart advertiser has to rely on the data that Google gives him or her to make intelligent decisions regarding his/her advertising campaign. If these data are false/extremely inaccurate, there is a good chance that most advertisers who use Adwords are spending a fortune to no avail.
It will take me a few days to prepare my evidenced report and video about the vast gap between Google’s know-all pretension and the sad facts.
July 12th, 2008 at 12:17 am
Hello thanks for the heads up came across your post on Jim’s Blog … you certainly have a valid point here … I can see where your coming from and think your onto something here really looking forwards to your researched outcome ….
All my best to you and your beliefs
Phillip Skinner
PS: Me To; I really wish Jim (who, unknowingly, was my first Adwords teacher) responded to this comment.
Have a great weekend!
August 4th, 2008 at 2:25 pm
[...] 2008 I submitted an article to EzineArticles.com. The article was, basically, a version of my post Are Google Data Accurate. I gave a few examples to the discrepancies between the data supplied by the AdWords Keyword Tool [...]